Progression, Not Perfection

For probably the last decade I’ve been watching extreme sports(e.g. BMX, Skateboarding, FMX, and Inline Skating). These sports have developed rapidly and each has some large step of progression that come every year. In order to stay at the top of the podium you have to learn how to do these new tricks and do them very well(though not perfect). I was watching the Dew Action Sports Tour’s presentation of FMX and realized just how far these guys have gone in just the past 2-3 years; they’re whipping 250lb. motorcycles around 360 degrees, doing back flips with hardly any part of their body controlling the bike, all of this has come in just this short period. The first year a trick is introduced you don’t need to be perfect the next year it should be and then you have the new tricks that come along that year, also.

This is something that keeps the sports interesting, their always pushing the limits and perfecting what their doing, something I see media failing at. Media is something that stagnates and rarely see something that pushes the boundaries of what is possible. Newspapers haven’t changed in close to a century, movies and television haven’t progressed much either, just the technology that is used and the money spent on it, video games haven’t seen anything revolutionary in the last few years besides increase in graphics, the internet is still promising but has also began to stagnate.

Looking at the internet we’ve seen it grow from closed network to open network, basic text-on-screen to simple coloring and fonts, simplistic layouts of pages to divisible sections on a single page, and now we are seeing social media and web 2.0 for the past 5 years and it’s stagnating and spreading because it’s the new web fashion, and no one is stepping up to change this model. The way I see it is we need some form of progression, right now everyone is focusing on perfecting the web 2.0 model and no one is trying to make a step that shatters that boundary. Right now, the biggest step recently has been streaming live video and HD content. Everybody else is trying to perfect what they’ve already done by copying what their competitors are doing.

Nikola Tesla was decades ahead of his times with his innovative ideas that could have revolutionized the world in the early decades of the last century. We’ve seen a lot of what he had designed come to fruition but he doesn’t receive the credit, radar, radio, AC current, wireless transmissions of images, voices, and electricity, plus countless others. He was the Da Vinci of the late 19th and 20th centuries. What we need is a Tesla to come along for the Internet Age to renovate it’s stagnant models and provide the ground for future technological advances in the future. His progressions are finally being perfected for general use in our daily lives.

As you look around everyone is striving for perfection because they think that if something is perfect people will use it over their competitors. The problem is that you can’t steal people away with your perfect implementation because people will leave for something that has ‘progressed to a new standard’. You can try and provide the perfect solution but being perfect is absolutely unnecessary; try to be close to perfect by way ahead of the pack in what your doing.

Building Your Brand Like A Punk Band

I’ve recently noticed several bands that I used to listen to, occasionally, back in the late 90’s have been coming back with hits on the mainstream radio. The single common denominator of them all is their genres the fusion of Punk and Hard Rock. This is stunning me because looking back on their origins they have been around a generation and their just hitting their mainstream strides.

I’ll list throw out a few names here: The Offspring, Pennywise, Weezer, Incubus, Red Hot Chili Peppers, Green Day, and Chris Cornell(Soundgarden and Audioslave). All of these bands originated in the period between 84-93, to very niche groups at that time. They also didn’t see huge growth in their fans like bands do now a day, but also grew slowly enough to handle the pressure, preventing premature collapse. They also forged new paths in the music industry. These are bands that are good to invest in but are hard to find.

Build your brand like you are a punk band. Don’t go big to begin with unless you know your going to be able to sustain the pressure. You want to start off with your niche and then expand slowly through trust and ability. This will give you time to develop a strong following that will stick with you through a flop to see a future success. You just need to keep cranking your stuff out and they will come.

Dealing With The Customer

So, here it is almost Friday and I haven’t posted a thing in a week. So I’m going to discuss why that is. I would also like to mention some other things that I saw during this issue.

Last weekend, I purchased several domain names for a project I’m working on and decided to also get theinnovationist.com, this where my issues began. I redirected my blog there and then Sunday I noticed that my archives where down. I left a message for customer service at the site and then went about to fix the issue myself. I ended up working Sunday night and most of Monday on this issue, instead of writing.

Monday afternoon I get a call from GoDaddy thanking me for my purchase and ask me if I have any issues. This is great customer service, they preempt any issues that I may have and offer me advice. I thank them back for this as I was shocked at this level of gratitude coming from such a large company.

I also go to see if I have recieved a reply from the customer service of my blogging site, no reply. It takes until late Tuesday night before I get a reply and they also tell me that my comments aren’t working, hooray. So it took them two days to tell it’s even worse than what I had suggested, I reply back asking if they could explain the issue in further detail and had to wait until earlier today to get any confirmation on the issue. Of course, I had already discovered the issue late Wednesday night and everything was working again before they contacted me. So, I’m a bit miffed at the service provided.

This just shows that how you treat your customers is extremely important. Your customers are your lively hood, if you don’t treat them with respect how can you expect repeat business. GoDaddy came to me, someone who isn’t pulling in anything by measure to their revenue. The other place left me to deal with my issues, sure they assisted but the service was so damn slow. This is how to build and destroy your brand, GoDaddy left me with a great feeling and the other company left me to stranded and pissed.

So here’s me trying to be preemptive, you guy’s are my customer. I want to know who I’m talking to, who I’m providing information, and I want to know what you guy’s are looking for from me. You can give me suggestions on stuff to talk about, I’ll do it, I don’t mind doing the research. I write for myself, but I’m here for you, I could just as easily keep all this stuffed in a book on my desk or scattered around in pages.

“Tell me what you want out of me and I’ll step up and try and provide it.”

P.S. If you would like some really good advice on building your brand and dealing with your customers, I recommend GaryVaynerchuk.com.

Edit: Sept 22, 2008 No longer using the same blogging service (uber.com).