Had a discussion on Twitter over how much you would pay for your brand and the reasons why you would want to own it. Today, with the internet everyone can own his/her brand, but with the brand comes the brand identity across the board which you might not be able to capitalize on if someone else already has it. Now it’s important to possess your name across the major urls and also across the major social media spectrum. There are 4 major reasons that you would want to own your brand across the board.
1. Easy to Find: Sharing an unanimous identity across the spectrum means that people only need to know that one aspect to find you on their favorite service. This makes it easier for you to not ostracize your followers by not being where they feel comfortable.
2. Reputation Proceeds You: If someone knows you from another service it will make it easier for you to gain following as you enter a new service. You also will have a beacon set up for when followers from another service come looking for you.
3. Protection From Miscreants: This is probably one of the big ones in this day and age. If someone shares the name with you and they do something that could only be viewed in a negative light; they are going to hurt your brand.
4. Multiple Connection Points: You can connect with people on multiple fronts in a multitude of ways. This provides heightened connectivity with those around you. Allows you to create deeper relationships that connecting on only one front.