Category Archives: Creation

Building Upon Trust

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Trust is the ultimate key for marketing anything. The more people who trust in what you know and say, the more willing they are to spread the word. Trust is the key to “Word of Mouth” which  is an extremely viral aspect in marketing. The more people that trust you means that even more people will come to trust you through relations and be passionate with what you do and say.

It is not what you know but, who you know that will get your through life.

Several, example businesses both for good and bad.

Google – This is one of the most famous examples of a trust based company. It has had a notoriously low marketing budget, with no real world advertising. They have built their business through users trust in the search results and spread into other trust-worthy services.

Digg – This company took off because of fans of Kevin Rose trusted in the service he was providing. It was his own ability to build trust in the tech community to provide the user base for his service.

eBay – This is a recent failure, it built itself up into a trustworthy business after years of being around. Recently, it has lost people due to it’s inability to adapt to the I want it now mentality, as an auction site.

Any Social Network – These sites just don’t work without other users, so you have to either market it heavily or hope that the early adopters love it enough to spread it around.

Familiarity is another key to gaining trust that allows your to become connected. Familiarity provides an easy way to provide a setting that people will be able to easily connect with. You can provide them with tools they already know how to use or, be focused in the same areas as they are, allowing them easy entry into the subject.

These are the way to spread an idea, product, or service. You provide them what they want or something they don’t know they need. Let your early adopters spread the idea to their friends, this is the reason what you do needs to be remarkable and memorable. Don’t knock off developed products you will not steal it’s users by doing that and it will hurt you in the long run, because there will be no trust in your abilities.

Learn While Working

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Skimming through my library this afternoon, I came across Rich Dad, Poor Dad and it has maybe one section worth reading, ‘Work to Learn’. This is a great idea that I employed in my job search, over the last couple of months.This is one of approach that many people don’t think about though it’s one of the best ways to search for a job.

The work you do should rub off on you in positive ways that add to your value as a person, provides a skill or increases your abilities. In the formal education system we choose our education to help us get work when we’re done. Many  people don’t choose a job for what value it will add to their skills but for what it will add to their wallet. This principle is best suited for the younger job seekers, late teens-early 30′s. The older age groups may gain something from it but with far less potential for reinvesting those skills.

A great example is myself and how this principle has improved me. I’ve been socially inept all my life, except for close friends I didn’t enjoy dealing with people. Even in college I only interacted with the people I had to and friends from high school. However, just over a month ago, I got a job as a rental agent and have become a much more social person. I have to interact with people every day, settling complaints, providing them directions, and helping them find assistance if I can provide it. I have seen this skill improve as I’m more comfortable sharing with people than ever before. I went from a secluded introvert to a secluded extrovert(geographically secluded, for now).

I’m also working on several web projects. These projects have provided me a way to learn more languages and study them deeper, than I would if I was just doing it for fun, though it is. I have increased my knowledge in this area though it’s still inefficient and everything is in the red. Several hundred dollars versus several thousand for school though put’s it in perspective 40-60 hrs/week vs. 80-100 hrs/week. It seems like a fair trade; though, it punishes me if I want to go search for a job at a top Tech Company.

This is example of how successful it can be, I learned how to socialize and that wouldn’t have been taught to me in any school. If you wanted to learn skills through interaction; try and find a position, or create one, where you are forced to learn the valuable lessons, relating to that skill. Think about it your getting paid to increase your personal assets that you can take elsewhere, if you hate the job pick a new skill.

Back Your Shit Up

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That’s something a friend told me several months ago. It means doing what you want and stop dicking around, procrastinating ,and lying about who you are or what you’re doing. This hit me hard yesterday, chatting with some people on Ustream, a guy pointed out that you can’t call it a start-up if you haven’t started, yet, it’s just a project. The reason this hit me so hard is because I had heard it here 

from Gary Vaynerchuk when he spoke about the crowd that tries to flip their businesses without monetizing during your way to the top, “Make some cash along the way.”

If you want to get anywhere in this new social society, where transparency is so necessary, you are going to have to back your shit up. If you say something you better make sure you have the details right or your going to have your ass handed to you. You have to be able to provide your crowd of followers what they want and if you say your going to do something, you better <omitted> do it. I am going to keep doing this for myself but, I will continue to post it for my crowd.

DWYSYWD, saw those letters on a license plate in North Carolina, several years ago. I thought about what those letters meant for probably half an hour and finally came up with something that fit, ” Do what you said you would do.” Doing what you said you would do is the key to backing your shit up and, it will simplify your life. When you follow through and stop lying you remove the need to continue lying and you become transparent and open to these people. This is key to building your brand.

“Stop dicking around and back your shit up. Do what you said you would do.”

Being Fluid In Your Motions

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The world is changing so quickly that if your not readily adaptable to this change; you will have trouble keeping up with people who are ready. One of the best things that you can do is be fluid in your motions. Be able to adapt to what’s coming, view yourself as the water that sits behind a dam. If you want to get past that wall you can’t be a stone or you’ll never get past it. Thus, we must all be fluid and able to seep through the cracks, overflow the boundaries, or breakthrough with so much force we obliterate the wall.

Seeping Through is going to be slower than the other two ways to get through the path, but it will be more reserved and rational. This is a reasonable choice if you fear an abrupt change that would destroy the majority of progress that you made. You can still manage to get past the  wall, though you may be surpassed by others in the Overflow or Breakthrough categories.

Overflowing the Boundaries will be the most level of these ideas as it has an adequate pace and will fill the other side of the dam quite rapidly. This is for those who don’t mind risking a bit of their assets if something were to happen. You can outpace those that are just trying to Seep Through to gain ground and, also have a more consistent pace than that of someone who is trying to Breakthrough. This is the way to go if you want to be able to more reliably adapt and still move quickly.

Breakthrough is going to be the quickest once it happens, but the pace will be hard to maintain, without prior planning. You can destroy the barrier and quickly decimate your competition in the short-term, however, if you didn’t plan properly a change can ruin you just as quickly. If you pass the first dam and hit another down the line, you may not have enough pressure to cause it to buckle. Breaking through will not be for everyone, except for a few people who have it together, most people should try to just Overflow the boundaries or slowly Seep through.

If you were a stone you will sit at the bottom for ever and never find a path through to the otherside of  the dam. You may never know what lie on the other side and be just as happy and complacent for ever, slowly being wittled down by those that flowed past you. You do not want to be a stone do you? Most of all, be yourself and find a way to adapt to the change, pass  through the barriers and achieve your goals.

Motivation Through Over-Extension (A Pragmatic Approach At Decision Making)

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I find that I’m either completely open or completely self repressed, complete bipolar personality. If I crack the door to possibility and opportunity, slightly ajar to the point of all or nothing. I’m going to follow through even if it effects something else I’m doing in a negative way. So, recently I developed a way for me to find a middle path that gives me some flexibility in what I do.

I make a decision early on that is an over-extension of what I’m capable of doing at this time. However, I allow myself time to achieve this over-extended goal with any problems that may arise(not so good for large short-term goals).

“Once I made a decision, I never thought about it again”~Harry Truman

I follow Truman’s outlook very pragmatically. I make the decision, but I allow my self to make shorter term goals as I advance toward the larger goal. This provides a less stressful approach to completing a task that doesn’t have a rigidly defined deadline.

One large thing that this could help with would be a Bucket List. Your not going to go running out and have all of these things planned to happen; you just want them to happen and along the way you find ways to make them happen. It is perfect example of pragmatic decision making is that you can still change the order of the smaller goals to slowly overcome the larger goal of things to do before you die, or some age limit.