Business | The Innovationist

I’ve been looking into the web, trying to figure out what it’s going to look like in a few years. I’m still looking at various scopes, but I decided to analyze some of the more generalized markets that we have right now. You’re not going to find anything new here, just 5 areas of the web we will see changes in, and the coming monetization of the web.

Infrastructure = Hosting & ISP’s

Data Resources = Data

Data Access & Storage Protocols = API’s

Services = Applications that modify the Data through use of API’s to provide a value

Directories = Provide the ability to find what you’re looking for quite rapidly, can be pseudo-static or dynamic.

Each of these different markets can and most likely will be monetized within the coming years, most likely coming from the users themselves. Hosting & ISP’s have already done it. Directories that aren’t fully dynamic can do it with advertising, and even some of the dynamic real-time directories will be able to use the advertising model. The Data & DASP’s will be subsidized, for the most part, by the initial service’s charges, or possibly the service will be subsidized by external developers paying for access to the data, or just the data itself.

The benefits we will see is that our data is more stable, at least in the sense that the company isn’t going to go belly up, services should be better, and there will be more positions, hopefully. We all walked around expecting everything to be free, when we should have been asking how can we help make more services. Maybe the free world was just the accelerant for innovation to get the initial business models developed, promote an open generation, and allow everyone a shot at getting their ideas out there, it’s easier to pick up users, for a simple service, when you’re not charging them after all. The problem that we had with free is that we all became so jaded by it.

Focus on one of these markets and how you can change it. Each one is easily branched into another, you can traverse up or down that list from where you started. Look at Google, they exist in each of these markets. They started with a DASP that collected vast amounts of Data, then used initially used this data to create a Directory Service, along with quite a few other services, one of which is AppEngine which exists to share their infrastructure.

As the web evolves we’ll see these markets split and converge on each other time and time again, we may even see a new general market pop up. Just as an example of the splitting a market look at the services, there are so many sub-markets that exist within it that it would be hard to categorize them. For an example of convergence you just have to look at the various projects being developed to better connect the web, one of the most recent one’s to pop into my radar is Salmon, which is working to pull comments back to the original source and re-disperse them with the source feeds. Time to watch the ebb and flow, and maybe enter one or more of these markets.

No one is too small to make a difference, they just might be too small to do it by themselves. If you can get a few big dogs in to help you out that’s great, but the problem with them is that they can’t be everywhere and help you all the time, look for someone smaller. Turn to the rats to help you out, they are plentiful and will be eager to help you for next to nothing as long as you provide something that makes them happy.

That was the realization I had watching Wanted, when Wesley releases the rats into the mill. He provides them with peanut butter, albeit laced with gasoline, in order to have them help in his mission. Several dozen dogs couldn’t have presented him with the return that he received for the hundreds of rats that went out to return his favor. So maybe you should follow his lead and seek the little guys that want you to help them out, not the big guys that you want help from. How do you think they got big, they helped the little guy out, and he let his friends know about it.

Look at how the successful social-networks grew. They all start with a small focused market, Myspace with Musicians, Facebook with College Students, Twitter with texting and the Early Adopter. Each of these small markets had one huge thing in common, they were set in a location where they could expand to the general population, Myspace to fans, Facebook to older Alum and the general public, Twitter to marketers and people looking for an audience. Then they expanded to the mainstream audiences through word of mouth and the necessity for people to have friends on the network to interact with.

They did 3 things and they did them well.

They decided on a market.
They expanded their market into a natural evolution of the original Market.
The focused on the large groups, of small people, to help spread the message, not small groups, of big guys.

Far too many people have the wrong perspective. They seek to become a giant by standing on the shoulders of other giants, rather than building a self sufficient community that helps each other rise up to the sky. I’m going to show you a perspective variation of the King’s Chessboard, a parable in which a king offers a peasant a payment for his services, the peasant simply asks that the king give him double the amount of rice that he gave the day before, until he has covered each square on a chessboard, starting with one grain of rice. The king soon realizes that he can’t honor this payment as it’s too much for the kingdoms granary.

In my variation, I’ll have the king offering 2 different rewards to the peasant, he can receive 1 billion grains of rice each day until each square has been covered, or he can take the option from the original story of 1 grain of rice and have it doubled everyday for each square. Most people would be blinded by the large sum that they are told they will receive each day and wouldn’t quantify the fact they will actually lose a large sum by taking the larger initial choice. In fact, you will receive only ~.0000007% of the total had they chosen the doubling.

So remember, sometimes it’s better to go with the small people and to take time for the little things in life. They will pay off much more in the long term than always trying to do something that involves the major points in of focus. Take your time and if someone needs help don’t be greedy go and help them you never know the power to change your life they might have.

We are all spending our days working for someone, whether it be ourselves or someone else, or something. How do you know what you’re doing is worth your time and effort? It’s a question I’ve been asking myself for several weeks, and I still haven’t figured it out, to be honest. I do have an idea of how we may be able to come up with an estimate, this requires honest introspection, no lying to yourself. Continue reading »

The other day I watched Gattaca and was fascinated by it’s attitude. The film is supposed to be a sci-fi thriller looking into a dystopian future where if you weren’t genetically engineered you were of lower social rank. This however isn’t what I took away from the film, I took away something far brighter, a look into successful habits. The protagonist is a genetically inferior child with a weak heart and huge dreams to reach the stars. Here’s a list of some of the habit’s I found.

Don’t Save Anything to Go Back

This is probably, the most noticeable in the film as this statement is only slightly paraphrased from the film. The reason not to save anything is because the risk going to prod you along, you will know in the back of your head it’s sink or swim. I don’t recommend going so far as that if you make a mistake you will fail completely, but just far enough to make it hard to accept failure.

Always Look Up

In the film, Vincent stares at the rocket that is his dream multiple times as it is taking off. He was positive that he would be able to find a way to get on it no matter how impossible it seemed. Positivity will lead you towards your dreams, you just have to know where to look, up.

Share Your Success

What’s better than one person being successful and reaching there goals. It’s multiple people assisting each other in achieving their goals. The movie provides a very close relationship between multiple characters as they each find success through assisting each other. Pull someone along for the ride and let them occasionally pull you up also when you slip.

Don’t Let Others Tell You What You Can or Can’t Do

Being born in a time of genetic engineering, Vincent’s parent’s new exactly what was wrong with him from the time he was born. As the movie progresses you can clearly see that he was triumphing over these ailments that were supposed to cripple his potential. He set his own bar and didn’t let what was supposed to happened keep him from going strong. Don’t let other’s inhibit you from doing what you set out to do.

Success Isn’t In Your Genes, It’s In Your Heart

Remember that, you achieve what you want to achieve, and only what you want to achieve. Your life isn’t predetermined by what’s pumping through your veins but what’s pumping through your mind. So what is it that you want from life and who are you taking for the ride?

I got to reminiscing over the last 6 months at my job. I’ve seen several hundred customers come and go but only remember maybe 20 names. So I asked myself if I could group them into categories to figure out what made them so special, I came up with 3 groups that contain them.

Douchebags

These are the guys that do pretty much anything to make your job just a bit harder. They can be overly pushy when you tell them that you’re unable to assist them. They will do anything to get what they want and don’t give a damn whether it’s possible on your end, but their persistence though annoying sticks with you. You use them to benchmark your other customers. These guys stick out because they ruffle your feathers and they just beckon to be remembered.

Nice Guys

This group you don’t want to forget because they are the few people who can brighten your day up. They can call you up on short notice and you don’t have anything for them that’s decent but they are happy to take what you have to offer and so glad that you could get them out of there bind. I had one guy, Mr. Bruce, that wouldn’t stop smiling it was just so remarkably odd, normally I see people who are upset because they got into an accident or their flight was canceled. These are the people you want to come back again and again just so they can cheer you up.

Frequenters

These people come in maybe once every month or two and setup there reservations before they ever leave. You get to know exactly what they want when they show up. You really don’t want to forget frequenters because they are probably 20-30% of your business in my small town. You can’t offend them because they will go to your competitors and are unlikely to come back.

These are the 3 groups that I just can’t forget, I know them all by name and see someone from one of these groups atleast once per week. One thing about these groups though is that they aren’t self contained, I’ve got frequent nice guys and frequent douchebags. I’ve also managed to get a nice douchebag, I assume it’s just because I’m not used to the abrasiveness of people from NYC, they don’t come to small town West Virginia that often. I bet if you wanted you could even make your self unforgetable by mixing them with your own style.