Let us look at some of those numbers. I’ll start with a simple example for a 1Mb/s connection and assume that this contains both up/down streams.

1Mb/s connection = 1/8th of a MB/s ;

MB/30 day month = 60s*60m*(24h/8)*30d = 324000 MB/month = ~325GB/month.

That’s the invisible bound on a 1Mb/s connection for 30 days, you can’t achieve greater than ~325GB/month. Then you have to factor in decay caused by latency and dropped packets on the line and assume maybe 90% capacity is possible, which brings you further down to ~290GB, realistically.

Taking that information, I think I would start people off with a percentage based amount of their bandwidth. I’d start off with a provision of a 40% utilization(~130GB/month), and allow it to be increased/decreased. It’s entirely possible that this is too high of a utilization offering to start with; for example,  when you get to 5Mb/s lines that same 40% is ~650GB/month. On the other hand, some companies want to cap it at 250GB/month which is less than 20% utilization of a 5Mb/s connection. It is my belief that they need to scale their utilization cap with their speed offering; to me, it doesn’t make any sense, otherwise.

If I can do this math, I’m sure they can and have done it as well. They already know what they are theoretically being asked to provide at peak times, and also what they’re capable of handling. How hard would it be for them to optimize this, and increase their efficiency?

Maybe offer a 10% utilization at 1Mb/s(~32GB) as a baseline, for those like RMS who don’t use the web with the exception of email? Then they can automatically roll you into the next 10% for the month, if you go over that limit. You automatically get rolled up 5 or 10%, at some percentage of cost. Once you have the roll over and initial utilization provisions determined, you can go about extrapolating and targeting different areas of what you provide.

Lets assume that you start with a base fee of maybe $10 + taxes and then a rate for bandwidth/speed similar to this:

For a 1Mb/s  plan: 32GB(10%) @ $10, 64GB(20%) @ $12, 96GB(30%) @ $14, and 128GB(40%) @ $16.

For a 2Mb/s plan: 64GB(10%) @ $15, 128GB(20%) @ $18, 192GB(30%) @ $21, and 256GB(40%) @ $24.

For a 4Mb/s plan: 128GB(10%) @ $25, 256GB(20%) @ $30, 372GB(30%) @ $35, and 512GB(40%) @ $40.

You can extrapolate further.

Maybe my scaling is a little off, a little too linear, as I’m not really accounting too much for trying to limit peak loads. Also I’m starting each tier at roughly the cost of the tier below at 35% utilization. There are lots of inefficiency in my model, but that’s because I don’t have the actual data required to see if this is feasible. I think it is still better than their blind caps that they try to hide.

If you have any thoughts or suggestions on how this could be done, or if it’s feasible, leave a comment.

The fact of the matter, in my experience, and my observation is unless you do something on the product side, good or bad, or have some clout you aren’t going to get news. There is a factor of your scale as well, as some sources tend to focus on the larger stable companies and products, which is partly due to the advantage of inertia and size. I’m going to mostly ignore that though and point out product problems I’ve encountered.

I know that there are products that can get by successfully only doing data processing, primarily when offered as a business service. Unfortunately, it’s common to see stagnation or failure in the consumer area because it has pretty low barriers to entry, and often times lower consumer value. I’ve got no problems if this is how you want to start and test a market. As you grow you’ll need to either be so awesome the user wants to keep using it or have another reason for the user to interact with the site.

If you only handle data from one service, that’s great, but why aren’t you handling data from more? Only Twitter or Facebook, why don’t you add the other one to your sources, even better try and get in and add Google +, while it’s still early and/or hot. You are self-limiting and become susceptible to your source’s actions. Free yourself from the dependence, through wider integration plans. Even better, add your own system that can be used without the external dependence, giving yourself more control on the data you want, a protection from external forces, and a possible pivot point.This doesn’t mean you need your system to be the primary, but having it is a good thing.

I’ve had several minor rows with people over this in the past. Often times they aren’t in a position to change it. Once, I was in the only actual position to change it, but it wasn’t what was planned or wanted; I should have done it, anyways. You’ve got to just do it.

Another issue, I’ve had was trying to push a dev issue, that was a roadblock to the companies API. Yes, they offered a public API, but as a consumer data-processing, they neglected some key functionality required for 3rd-parties to offer clients, while also being completely absent from a huge market. I had jumped in to try and help build a client not realizing the issue when I started. Once I found it though, after a few weeks work, I sent several emails and had a discussion with a non-technical person to try and get the issue fixed. I received no replies, aside from the non-technical person, even when I stepped out of the support chain and contacted a developer explicitly. I gave up after a few weeks of trying to get a response. I still support this company’s mission, and wish them all the best.

A big one that killed my big project I was working on at the beginning of the year was that the team had no focus. We were all on different pages, and sometimes there was a delay in one area, or someone pushing hard in areas that wasn’t necessary at the time. Getting off the rails and trying to keep going further is a recipe for disaster. If you fall off of a clear path, collect yourselves, lock-in what needs done, and focus on your goal. Also, don’t let what you’re doing be driven by press reasons, that’s the wrong place to focus and will have you running everywhere.

While I wish I could say that I haven’t and won’t again make any of these mistakes, I can’t. I will absolutely try, and they are things I don’t want to forget because they cost me a lot of time, energy, and passion. When it comes down to it you’ve just got to focus on the product.

• Problem #1: You’re just a data-processing company.
• Problem #2: Developers aren’t involved in technical support.
• Problem #3: Your team doesn’t have the same goals or reasons.

Dear Pip.io Members,

Thank you very much for your guys’s support! We couldn’t have done it without all of you!

I have decided to shutdown Pip.io and pursue other dreams.

When I started Pip.io, I dreamed of a social web that was more than just what Facebook and Twitter offered.

I dreamed of a social service that could unify and simplify the social experience people have on the internet.

However, even though I will be shutting down Pip.io, I have not given up on those dreams.

The best way to stay up to date with what I’m doing is on my blog at http://www.leoshimizu.com

Thank you members and hopefully we’ll meet again!

Sincerely,

Leo Shimizu
Founder & CEO

After reading, I had two questions, the first, “When did it close,” and the second, “What is he working on now?” So first I checked out the link he posted, but there wasn’t much there, but the Twitter widget on the side was interesting; it was pushing a link, http://ha.rve.st/, multiple times. Checking it out, from as close as I could get, it is reminiscent, in look and style, of Pip.io,  but the copy on the homepage, is intriguing.

Harvest is an easier and better way to consume the social web. Harvest is a communication platform that not only gathers your posts into one stream in real-time but lets you be you. Experience the social web in a way you never have before!

It lets you be you, by at least, discussing the concept of social circles, or “Personas,” where the problem is you only want to share with certain groups selectively.  It also, appears to manage imaginary connections across services, though I don’t completely understand their solution there. It also appears to be a cross-client and aggregation tool. You can check out a few public pages of the interface at http://ha.rve.st/leo/ and http://ha.rve.st/matt/, most others appear to be private. Image at bottom.

As for the other question, when did Pip.io close, I had to travel through Leo’s twitter feed. On May 16th, he discusses the possibility of a Pip.io mobile app coming soon. His next tweet, on May 18th, pushes http://ha.rve.st/ to a user quoting the phrase, “I have decided to shutdown Pip.io and pursue other dreams.” So I assume that means the Pip.io was shutdown on May 17th.

Best of luck to Leo and his partners, on this new project.

Earlier, this evening I found out that my cousin was pregnant, but she’s like a little sister, so I feel like I’m going to be an uncle. I’ve been having a hard time trying not to judge and just be happy, but it’s hard. She’s known for years what she wanted to do, and has had it all planned out, and then out of nowhere a surprise that’s going to shake her life. The unexpected turn that can derail even the best laid plans. Now I’m trying to fight myself off, I know she’ll be a great mom, but I can’t help but wish there was another way.

I’m fighting myself over being judgmental, but also fighting my own hypocrisy; when I was 16 my girlfriend got pregnant, it wasn’t mine but that didn’t matter to me. I offered to help her raise it, and be the father that the child would need, and started prepping for it. A few weeks later, after having discussed it, but without telling me until it was done, my girlfriend had an abortion. I understood the reason, fully, but it still hurt, then as it does now. My girlfriend, was trying to get rid of a bad dream for her, and open back both of our opportunities for the future.

During those few weeks, I felt invigorated, filled with more passion than anything before. During those weeks, I realized I had to fight, not for me, but for the child’s future. I’m not a fighter, when it comes to myself, I do what I do to survive, but I don’t really try harder than that. It’s unnatural to me. Tonight, that passion was revived,  this time I’m fighting for not just my ‘niece/nephew’ but also for my cousin’s future. I really don’t want to see her end up on the same path, I’ve gone down. I don’t want her dream to die.

It’s time to drop my humble approach towards life: Allow life to happen. It’s time for me to grab the bull by the horns and take this life for a run. The only thing that could happen is that I fall, and have to get back up. Infinite Upside. I’ve got nothing to lose, and so much to give.

…Or why business plans stink.

So far this post has been pretty personal, now let’s talk about business; business plans to be exact. The idea of a business plan is to provide some guidance about the market, your growth, competition, and strategy to achieve that growth. It used to be that the plans were long-term, 5-10 years. The problem with this, is that as our world becomes ever quicker to adopt new changes, your strategy can be invalidated. You very well may be stuck playing checkers, while everyone else plays chess, if you stick to the business plan.

If you want to stay alive, you have to change your strategy to fit the new rules of the game, otherwise you will lose. This means that you need to constantly be on the ball, and willing to change as you get new data, which requires that you actually acquire, analyze, and adapt to some set of data. And you need to be constantly aware, but also have some lag on decisions, so that you don’t get stuck working on a fad. Business plans have become near useless, for long-term prediction.

The important things now, aren’t the plans, per say, but that you understand your market and competition, can do what you say, and are willing to keep going with the feedback you get. You have to preempt competitive maneuvers and always be on the look out for new competition. The game is now not just about who gets there first or who does it better, but who does most of what I need, how I want

If you do everything according to plan, you will be beat, there is no doubt in my mind. You become predictable, you have to change the game that’s being played, and adapt to the new rules, when others change the game. If your plan is invalidated, don’t fight to save the plan, take that information and adapt to it. If you can’t stop there, then maybe you should go hang out with the telecom and cable giants, they’ll keep clawing to keep their duopolies on the market, but the casket will close on them if they aren’t careful. The status quo is deadly.

Be prepared to go to the brink, for what you believe.

You’ve got to take everything you’ve got and just go headlong into the fray. Life doesn’t stop because you want it to;  don’t try to stop it. Enjoy it, all of it, even hardships. What doesn’t kill you only makes you stronger, after all. Make your moves with patience and diligence, but do make your moves before the clock stops.

“When the going gets tough, the tough get going.”

I live in semi-rural WV, but I also live without adequate access to information, at a nominal rate. In order to get an internet connection, where I live it costs roughly $50 on top of a phone bill for 768kbps ADSL. There is also no means of getting television, besides paying for satellite service, which also doesn’t come with local channels f or some absurd reason. Ever since the Analog-to-Digital transition in June ’09, the reception which is known to be bad in mountainous areas, dropped completely off the map, because it became an all or nothing signal.

What you end up with is exorbitant costs for minimal service, even though people within a mile, have no such issues; cable is provided along the main road on the backside of the property, but it’s about 3/10th’s of a mile. Currently, the two bills are $80 for TV, for mid-range satellite service, that isn’t 2/3 Christian broadcast, receiver rental, and 2 broadcast station feeds, that should be locally provided, and $65 for Phone & Internet. It pisses me off to know that just because we live just outside, the service area of the cable companies, we are charged out the ass.

If our house was moved less than half a mile, we would have a more stable internet connection that is 10x as fast, basic enough tv with local stations, we really only need broadcast stations. For about half the price. This needs to be addressed, as well as anti-competitiveness in areas, companies trade off in areas and create virtual monopolies on local markets. I’m just frustrated at how close, and yet how far the access to information is, and I also know that I’m not the only one in the area that feels this way.

Our nation, has turned its back on those that live last mile, and the infrastructure required to provide its citizens decent access to information. We are solidly driving forward, in improvements, but those improvements are generally within the large metro areas, where they see maybe a 2x increase ever 3-4 years, while those living last mile slip further behind. I understand it’s not feasible for the companies to create the infrastructure, that they won’t see a return on any time soon, but there has to be a way to improve our nations information infrastructure(IPv6 should be included).

Super WiFi is probably the only decent technology for this area, considering everyone is stretched rather thin, the infrastructure costs would be lower, but that’s not a likely roll-out option for at least 4-5 years, if not a decade. That’s how slow progress is, when you’re living last mile. It’s infuriating to see improvements so close, and simultaneously know that it will be held right in front of your face, but out of your grasp.

Critical mass doesn’t tell you anything, except that they manage to get enough people to use it, and as more did, it became almost invaluable to the rest. The problem with such a simple, and ignorant response is that doesn’t really help to understand how they generated that critical response anyways. That’s the real question that needs to be answered.

We all know about FaceMash, and the exclusivity presented by the college email restrictions in the beginnings. I think through every phase of the company it has held momentum by voluntarily limiting growth, and strategically raising the level of suspense, and necessity via critical mass in various markets.

One quote paraphrased as I remember, “When we went to add Baylor, they wouldn’t allow us on campus, so we went to all of the surrounding schools, and added them to the network. In effect, we built the demand within Baylor by adding most of their friends from other schools to the network, and then expanded to Baylor.” [Editorial Remark: It was from The Facebook Effect. The paragraph was about the “surround strategy.” Also, I originally thought it was BYU, and not Baylor.

I find that brilliant, they built demand in the market, before releasing in the market. The same can be said of Mark’s original FaceMash, which provided him with enough notoriety and acknowledgment within Harvard to release Facebook, as well as providing access to a tool that helped to keep up with your friends.

The whole reason I brought this up is I started thinking about how my friend made me create a new account** when I got to WVU, ‘because everyone uses it.’ I find it interesting that it had created such a critical mass at that point in schools, and it seems to have managed to maintain critical mass among it’s markets this whole time, I find it simply amazing.

Notes:

* = More general “Why did/do people use/join/verb X Company?” I ask these type of questions all the time.

** = I had one for a week or two in HS, because I got tired of fighting the school admins with proxies to get to myspace, and couldn’t remember how to access it.

(Original written January 29th, 2011)(Last Edited March, 17th 2011)

Microsoft has before it a golden goose, it’s up to them to decide whether to continue starving it or to feed it. The first step is to look at where they have already invested: everywhere, from the enterprise through to the cloud and mobile systems. They have a wide base and a tall hierarchy, but they aren’t capitalizing as successfully as they could or even should be.

Why are they failing? It comes down to 3 reasons: horrific marketing, horrific web presence, and lack of integrated focus.  The one I’m primarily wanting to touch on is their lack of integrated focus, because without it they are gone, but I’ll touch on the other two.

A few weeks ago, Microsoft released an update to their Office Live system, something that has been around for nearly 3 years, and yet many people still have no clue about. Why; why doesn’t anyone know about this? It is common for people to bash Microsoft, because they don’t offer a cloud alternative for the desktop Office Suite, but it’s simply not true. Who’s fault is this? It’s the marketing department, they haven’t bothered to promote the platform; it’s also partly due to how confusing Microsoft’s web presence is, it’s anything but simple. Their presence exists in two ends of the spectrum: a mangled mess of links to variations of systems on their main domains and a group of domains that can be hard to find, because of a lack of directions to them. So what they need is a simplified interface, and user direction, from both marketing and a user experience standpoint.

Microsoft, regardless of their poor marketing and website design, has a unique opportunity. Microsoft, is the only company to have an operating system on 4 platforms(enterprise, desktop, mobile, and consoles), a web presence that includes search, email, and cloud systems(enterprise & consumer), high-quality desktop software, and near-universal hardware support. The one thing they are missing in integration across all of these levels, and it makes them look like they are wandering aimlessly. The need to figure out what to focus on, and how to make the entire system more seamless.

My first recommendation to them is to start with the future of the desktop, quick boot systems that allow near instant access to the internet. I propose that they provide a hybrid-OS offering using an instant-on system, that provides access to a browser and several other basic applications. The next recommendation, is one I’ve already made, clean up your web interfaces to make them more user-friendly, and make your cloud systems more prevalent. After you’ve dealt with these issues, you’re ready to more actively promote systems like Live Mesh, that will allow you to integrate and sync cloud data, across multiple systems; I recommend purchasing DropBox to help with this.  The should continue to work on integrating Office and their cloud systems, during this.

In the foreseeable future, the majority of what we will be doing, will be on the internet, but that doesn’t mean that we won’t need our fully developed operating systems. Using a hybrid-OS approach, they will be able to provide both instant-on support for average use case, while still providing the ability to switch over to the full system for heavier workloads. This is what we need in the next few years, ChromeOS can match you in the first, but not the second, except via remote-desktop support. One issue with instant-on systems, is trying to get universal support, but Microsoft is at an advantage as it’s already worked with low-level compatibility, are there going to be hitches, I’m sure, but they should still have some ability to solve this problem, along with manufacturers.

Next step is to make their web presence more coherent and simple.  Promote your integrated services together, rather than splitting them across different domains, you have two live office platforms, three email services, and a search engine, and none of them are connected in a highly sensible way. You’ve also failed at promoting these from your main website, because of the kludgy method of navigation and association among your many many products. Simplify. Simplify. Simplify. Simplify. It’s all about simplification so that your users can find what they are looking for; help them out.

Now, you’re doing okay on this next thing, you’ve got Skydrive and Live Mesh, as well as Office 2010 integration with Office Live, but you can still do so much more to make it simple. Google is kicking your ass as simple collaboration, you need to get this right, and make sure you’re doing it better than they are. You need to get syncing to both the cloud and to other devices down, that’s why I recommend you purchasing DropBox, it would provide a great starting point.  This is going to be one of the key changes you need to get right, and get it right, now. The sooner you get people  using your system and having it seamlessly integrated between the desktop-mobile-cloud the better you will be.

Maybe they’ve been working on this in the background, and they’re just failing to compile the parts, or they have failed to have vision as to what they actually have, and how it can be connected. Either way, it seems that Ballmer is stumbling in providing his teams the ability to create a fully integrated system, either he has the vision or he doesn’t; I’d go with the latter. Now, is when they need to make the move, get to work on bringing your teams together, so they can create a seamless experience, and hire new marketing people.

As for what I’m referring to, is my current situation, financial, physically, educationally, and “professionally.” Financially, I’m done, I have about 2 months left to handle my bills, which also places me in a position, where I can’t risk it all on the web, the risk to see a turn-around that quickly, isn’t feasible. So in the upcoming months, the blog might shift, sites will go away, but they won’t die or be lost, I have contingencies in place. Physically, a few months ago, I had doctors tell me that I needed to get my thyroid checked out, because it was enlarged, and I had lost close to 20 lbs. in the course of  six months, I failed to make that appointment, and two months later, I’m down another 12 lbs. I’m not a big guy, I’ve never been over 150, so this is a bit of an issue.

Educationally, this has stalled as well, even though I constantly learn something, it’s becoming more and more of a struggle to learn something that is actually of value. I need to make a change, and become more focused in my learning, this is probably my biggest issue, I research topics, as doing so I follow tangents; which is a very interesting way to learn of a new thing, but it doesn’t help with actually learning. Another issue, is I have very broad interests, one second I can be reading up on Accounting or Marketing, the next I could be reading a text on Algorithm Design, or just doing Calculus, this obviously leads into the professional situation.

I don’t have a clue what I want to do professionally, I know what I wanted as a kid, I know where my interests lie, and I know what I’m good at, but that doesn’t help me figure it out, it just makes it murkier. As a child I always wanted to work with computers and robots, I never thought that I’d step back from this position. My interests over the past five years have been in programming, cryptology, economics, finance, business, and design. What I feel at least somewhat competent at is financial analysis, and architectural design.  This of courses, raises issue with what I should do, because I, honestly, don’t have a clue, finance or trying to make my childhood dream work. I don’t know, but I’m leaning toward the financial aspect, and letting the programs slip to the side, which brings me to the project.

The past two years, I’ve focused into  understanding how to analyze data to create semantic content, one of the biggest moves in my thinking was to take the initial load off of the machine, and place it in the hands of a human, the biological entity that understands the semantics of an item. Let the user build the connections, let them do all of the heavy lifting, and then use these seeded inputs as an ever expanding learning set for the machine. This meant making something usable  for a user to interact with, first it was an RSS Reader, then it was a URL shortener, that handled multiple links, then the idea grew into a distributed network of bundled connections. All of these I’ve managed to fail on in some way, except for the last, I’ve just hit a wall as far as I can go on it, with my understanding.

I thought hard over the past week, about seeking a more technical person, or just releasing the current source of the project, after it’s cleaned up a bit. The first way would have the possibility for a good return, but I oddly feel bad about it, it makes me feel like I failed. So I’ll be working to clean up the code, write out lots of the mental documentations I have, as well as collect and clean up the digital and physical documentation, so that others can take the idea to the next level. Currently, there is already a working model of what I saw it being about three-months down the line, at BagtheWeb, they did some things better, mainly having a fully functional product, not just a prototype, but their product is still in early enough stages that it could be caught and surpassed. I just don’t have time, with having to deal with these other issues, to devote  wholeheartedly to the issue.

So I apologize to the people who did play with the project, and provided quite valuable feedback, it wouldn’t be anywhere close to what it is, even as little as it is without you. It won’t be going anywhere for now, but I also doubt updates for the indefinite future. I just have stuff to sort out first, maybe one day I’ll come back to it, with the passion I had, when I was creating a research tool, with a semantic future.

Update: The rest of this article is a bit technical, if you would like a less technical description, you should go read Adobe and Google Sitting in a Tree.

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else if (window.ActiveXObject && window.execScript){
 window.execScript('on error resume next\npVM=2\ndo\npVM=pVM+1\nset swControl = CreateObject("ShockwaveFlash.ShockwaveFlash."&pVM)\nloop while Err = 0\nOn Error Resume Next\npVM=pVM-1\nSub '+DCid+'_FSCommand(ByVal command, ByVal args)\nCall '+DCid+'_DoFSCommand(command, args)\nEnd Sub\n',"VBScript");}
eval("function "+DCid+"_DoFSCommand(c,a){if(c=='openWindow')o"+DCid+".FSWin();}o"+DCid+"=new DCFlash('"+DCid+"',pVM);");
//-->

document.write('\n<noscript><a target=\"_blank\" href=\"http://ad.doubleclick.net/click%3Bh%3Dv8/399a/f/16c/%2a/z%3B224918296%3B0-0%3B0%3B48697163%3B4307-300/250%3B36759992/36777870/1%3B%3B%7Esscs%3D%3fhttp://adclick.g.doubleclick.net/aclk?sa=l&ai=B7rXGceHsS9PODOThlQfNrvjSDe_sysIBAAAAEAEgr86-CjgAWM_pofIUYMnO7Y2ApfgRsgEOdGVjaGNydW5jaC5jb23IAQnaATRodHRwOi8vdGVjaGNydW5jaC5jb20vMjAxMC8wNS8xMy9jaHJvbWUtb3MtcHJvZ3Jlc3MvmAJkwAIC4AIA6gISVGVjaGNydW5jaF8zMDB4MjUw-AL00R6QA-ADmAOsAqgDAeAEAQ&num=0&sig=AGiWqtxB0NIJCJR5KJ5OngVkuvd_Qw20Dw&client=ca-pub-6181816114362650&adurl=http%3a%2f%2fwww.adobe.com/choice%3Fsdid%3DGXRVD\"><img src=\"http://s0.2mdn.net/1295336/Adobe_Flash_WeLoveTechTandem_300x250_img.gif\" width=\"300\" height=\"250\" border=\"0\" alt=\"\" galleryimg=\"no\"></a></noscript>\n');
</script>

<script src="http://s0.2mdn.net/879366/flashwrite_1_2.js">
function dclkToObject(id) {
 if(document.layers){
 return (document.layers[id])?eval(document.layers[id]):null;
 }
 else if(document.all && !document.getElementById){
 return (eval("window."+id))?eval("window."+id):null;
 }
 else if(document.getElementById && document.body.style) {
 return (document.getElementById(id))?eval(document.getElementById(id)):null;
 }
 }

function dclkFlashWrite(string){
 document.write(string);
}

function dclkFlashInnerHTML(htmlElementId,code){
 var x=dclkToObject(htmlElementId);
 if(x){
 if(document.getElementById||document.all){
 x.innerHTML='';
 x.innerHTML=code;
 }
 else if(document.layers){
 x.document.open();
 x.document.write(code);
 x.document.close();
 }
 }
}
</script>

Adobe pops up on a Mac

The interesting thing I spotted quite quickly is that it is also going after Opera, don’t ask me why, that’s pretty obscure. I immediately tested it out, just to see, and ended up getting the pop-up.

After looking at the code for about a half hour, I still don’t know what everything is, and exactly how it’s getting past Google, I also don’t know how ad’s are created, because I’ve never bothered to look at it.  So I’m not sure, if this is something anyone could execute, or if Google is allowing it. So it’s possible that there is a vulnerability in Adsense.

What I can tell after looking at the code, is that they are targeting Apple, and Opera, users, as well as using javascript to activate flash, in the background.

First they are setting the DCid as either DCF0 or DCF224198296, this should always validate as false and the will set DCid as DCF224198296. Then, it goes on to check if the browser uses plugins and has at least any values, if it results in true it attempts to setup ShockwaveFlash and perform a version check on it, setting the variable pVM to the version number. If that statement failed, it assumes you are using IE and initializes using ActiveX.

I don’t understand exactly what is going on in the eval, so I can’t say much about it, besides it calls DCFlash with the DCid(“DCF224198296″) and the pVM(“Flash Version”).

I apologize if the rest of this is rushed for now, I’m getting a bit tired.

The DCFlash function then initializes an assortment of variables, before setting up the FSWin function.
FSWin checks to see if the window is already open or the DCid was set in error to DCF0, it then checks to see if the window is centered and gather your screen size for offsets on the window border. Following FSWin is the window initialization, which disables all navigation, in that window.

Next,  is the User-Agent analysis, which first check to make sure that your current Flash version is at minimum Vers. 8, it then checks to see if you are using either a Mac or Opera, if you aren’t the value is less than 0, returning true, this then compares in with window==”false”, which is true, in an or statement, which will return false, if both are set. If this test of the browser conditions fail, either using an old version of Flash, or using a Mac, or Opera it will default to just the default hyperlinked gif. Otherwise, it sets up Flash to be displayed in the window pain.

During the course, of writing this the test ad I was using has disappeared, but I’ll see if I can gather any more of the code. One thing I found odd, is that the ad was stored within an iFrame, which I couldn’t find with any of Google’s other Adsense ads, I managed to find a representation of using an iFrame, after I woke up.

Homogeneity, in nature, it is as common as a step in the evolutionary process. As species adapt, the mean difference, across the whole corpus of the species, becomes smaller, and the species pick up both positives and negatives, that affect the species future. The huge negative for homogeneity is that the corpus, minus the mutated(outliers), is that susceptibility to a common tragedy. A tragedy, by contagion,  can be common, if a disease does infect one entity, it can easily spread to those that are also susceptible, though the entities with mutated genetics, assuming theses genetics, increase resistance or provide immunity to the disease, or any common tragedy.  If the tragedy is large enough, it can cause the mean difference to go up, or even hit an maxima,  which it comes back down from in favor of the  mutates.

Homogeneity, in business and our daily lives, occurs quite frequently, and it is an influencing factor over choice. To look into the idea of choice and homogeneity, you don’t have to look further than skin deep, or in this case clothing. Every one of us has a desire to fit in, and this desire results in us commonly grouping, even, subconsciously with those who are like us. From this desire, we find ways to look, sound, or interact the same way; our desire also has a side effect, it removes the necessity of thought in many circumstances, just go with what everyone else is doing. Of course, there will always be a few who don’t want to be classified, or collated with others, sadly they create their own group, through these actions: non-conformists.

To see the corporate side of homogeneity, look into the restaurant/fast food industry, or supermarkets. Mom & Pop’s have been gobbled up by the McDonalds and Wal-Marts , because the layperson doesn’t know what they have to offer. If you go with one of these household names, you have a good idea that the food is going to be decent, or that the store will have what you’re looking for within its doors. This homogeneity, decreases local competition, but it’s okay, because it saved the average consumer time and money, because these chains get reductions for ordering extremely large amounts of goods. Of course, some people will stick to the Mom & Pop’s, to be contrarian, or because they know it just as well and it has become ritual.

When it comes to the web, however, the steps toward homogeneity become much easier, but there is even fewer checks and balances, than in any of the other cases. We interact with the web on a time basis, and this time is limited, so we find a subset of sites to stay in constant contact with, normally staying within a triumvirate: search, networking, and news-history. However, the common solutions for these problems are reduced to a common set of sites, there are alternatives, but it requires more rigor on part of the consumer. So what do we do, we choose, by what provides the most tools, where are my friends, and how can I find out more.

What happens when you’re playing this zero-sum game of choice, Louis Gray says there is no zero-sum game?  You end up selecting those that might not be the best, but save you time and trouble. Want to use e-mail, read blogs, or just IM with friends, you can go use any random email host, any old RSS-reader, or link walk the sites, or anyone who offers an IM service, OR you can just use Google, and get all of these services simultaneously, plus several dozen other services.  Do you see what just happened? Multiple services where just reduced, they were hit by a common tragedy, and now there is one hyper-efficient service provider, which most people are going to use because it’s simple, and they don’t have to think about where they are going to go, or what they are going to do.  Where can I share images, discuss things with my close friends and family, and provide a set of personal information for people that people can use as entrance sources? Well there are a large number of services that will let you share images, and any number of places and ways to share that information, but to truly access everyone, without making them do work hard, and that site is becoming Facebook. The case is you don’t see a corresponding 1-1 gain loss, gains are primarily individualistic, while losses are primarily distributed, there are cases where the inverse occurs, but they are few and far between.

These companies are becoming goliaths, that are going to harm the web, if they continue to grow, it won’t happen immediately, but even now Facebook is trying to change the rules. And you can say all you want that there are other services out there, I’ll admit that, but when you’re playing a zero-sum game, based on how much time you spend interacting in different locations, you have to focus on where you’ll get the optimal return.  There will always be alternatives, for those who truly want them, but for the general public, they don’t mind as far as they know, everyone does the majority of the same things on the web. Until, something happens that causes the homogenous species, to see what the mutates have already seen and adapted for we’re looking at an interesting ride for the next 2-3 years.